Once potential users land on your store listing page in Google Play, the app screenshots you provide will significantly impact the conversion rate from store views to installs. In all other cases, Play Store will display a list of apps without screenshots in the search results.
However, App Store shows app screenshots in the search results for every keyword, while Play Store shows app screenshots only if users search for brand names directly. Mobile apps listed in Google Play and Apple App Store get the most visibility and impression from the search results. Although app screenshots in Play Store are not as crucial as in Apple App Store, they strongly influence the conversion rate. When you launch or update your app in the Play Store, you need to provide app screenshots and visual elements.
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